Evan Ross, founder of Highland Private Office, featured in Orlando Voyager
Press & Media

Featured in Orlando Voyager

Highland's story, in my own words

Press & Media

Featured in Orlando Voyager: Highland's Story, In My Own Words

Evan Ross May 5, 2026 Winter Park, FL

Orlando Voyager just published a feature on Highland Private Office, and it covers more ground than most interviews I've done. We got into the early Celltronix years, what fourteen years in retail actually teaches you, the COVID stretch when a hundred families were depending on payroll, and why I built Highland the way I did.

Featured In

Orlando Voyager

"Community Highlights: Meet Evan Ross (Borenstein) of Highland Private Office"

Read the Full Interview →

A few moments from the conversation that felt worth pulling out.

On building Highland the way it's built

The interviewer asked what makes Highland different from a traditional family office or consulting firm. The honest answer is the model itself. Most firms in this space are built on big teams and big overhead, which means big retainers and a lot of layers between the client and the person doing the work.

"I built Highland the opposite way. It's intentionally small, intentionally senior, and heavily AI-leveraged behind the scenes. The leverage shows up in the work, not in the invoice."

That's not a philosophy I picked up in a book. It came from watching enough firms operate from the inside to know which version of the model I wanted to run.

On the curriculum nobody signs up for

The Voyager team asked about the hardest stretches. The honest part of that answer is COVID, when Celltronix had over a hundred employees and their families depending on the calls I was making, and my first son was born in the middle of it. There was no playbook for any of it.

"The struggles are really the curriculum. Every hard moment is now something I can draw on when I'm advising a Highland client or scoping a Naveron project. Nothing was wasted, even the parts that felt like they were."

On how I think about risk

Every entrepreneur is, by definition, a risk-taker. But the risks I've taken have all been calculated. The frame I keep coming back to is pretty simple. Avoid the kind of risk you can't come back from. Take real risk when the upside is real and the downside is survivable.

"The biggest risk most people take in their lives is the one they don't recognize as a risk at all, which is choosing to stay where they are."

Read the full piece

The Voyager interview goes deeper on Poppy, the early Celltronix years, what acquisitions in Central Florida look like right now, and what Highland is actually built to do for the families and founders who work with us.

If any of this is the kind of thing you'd want a thoughtful operator handling in your own world, that's exactly what Highland is built for. Reach out anytime.

#OrlandoVoyager #HighlandPrivateOffice #WinterPark #CentralFlorida #FounderInterview #PrivateOffice
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